Keith Bedell-Pearce is the chairman of 4D. He has over 40 years’ management experience, including 10 years as a main board director of Prudential plc. More recently he has been the chairman of a number of businesses in the private and public sectors and until his retirement in 2014, the Senior Independent Director of one of the UK’s largest quoted fund management businesses. He is also an investment adviser to the Royal Society and an honorary professor at the University of Warwick where he is a member of Council and the University’s Treasurer.
Keith has been closely involved in computing since the late 1960s, ranging from a thesis for his M.Sc. in 1969 on the potential of computers for running mathematical models for retail stock forecasting to becoming the first chairman of Directgov. It’s his fault therefore if Marks & Spencer don’t have your size in stock or you can't renew your car tax online.
In 2009, Keith was awarded a CBE for public service in the Queen's Birthday Honours.
Keith is the majority shareholder in 4D. As well as chairing 4D's board, he also chairs the weekly management meeting and takes the lead in the strategic development of the business.