“Digital Transformation” might just seem like a buzzword that’s thrown around between your CTO and technical staff. And while we’re all guilty of using “synergy” in a meeting when we’re struggling to get our point across, or "taking this offline" rather than finding a solution, digital transformation is actually central to the ongoing success of your business, and you should be contributing to conversations involving it.
Only 11% of business leaders surveyed by Mckinsey believe their business model will be economically viable in 2023 without digital transformation changes.
What is digital transformation?
Digital transformation is the process of deploying new digital technologies to support the way a business operates. That’s it.
This can range from scrapping a paper-form for something that can be filled out online, to launching a whole new online ordering system to fundamentally change the way people access your business. And it includes deploying all the supporting IT infrastructure and hardware needed to deliver these new digital technologies, and leave old systems behind.
The ultimate goal of digital transformation isn’t to keep your CTO happy with how up-to-date your IT is, it’s to futureproof your business by ensuring your customers and staff have the best possible experiences.
Why does digital transformation matter?
1. New technologies need to be supported with prior planning
If you want your business to take advantage of new technologies – anything from the cloud to your own artificial intelligence programmes – you need to go through a digital transformation process so that your business is equipped to deploy these technologies.
To prevent your competitors getting a technological edge over your company, you need to have a digital transformation plan in place which maps out how these new technologies will be deployed. You can’t just get advanced solutions out of a box.
2. Reduce costs
Digital transformation opens your business up to boost efficiency in two ways:
- Improve the efficiency of IT equipment, reducing energy consumption and decreasing the time it takes to complete tasks
- Improve the efficiency of processes through superior analytics, allowing you to streamline business-critical areas like supply chain
Having efficient IT equipment will reduce energy consumption, good for your budget as well as the environment. Additionally, new analysis tools, like the previously mentioned AI, is an opportunity to make many areas of your business more efficient. This includes further reductions to energy consumption, but also saves costs through:
- Cutting down manual input in processes, reducing the labour hours you need
- Streamlining supply chain, reducing resources needed
- Spotting issues in your production to reduce waste (time and resources)
3. Improve customer and staff experiences
No one wants to use slow or unreliable IT. And it’s equally annoying to waste time on out of date and unnecessary processes. Digital transformation is an opportunity to improve customer and staff experience, which comes with a host of business benefits.
Improve productivity and retention rates by ensuring your staff have a good day every day.
You’ll also improve your conversion rates to paying customers, since people are more likely to complete a purchase on a reliable and quick platform.
You only have 5 seconds for a mobile site to load, or 74% of people will abandon the page. And 1 in 4 people will abandon a web page if it takes longer than 4 seconds to load. Keep your digital technologies reliable and quick through digital transformation.
How non-technical leaders can support digital transformation
Just because you’re non-technical, that doesn’t mean you can’t contribute to digital transformation and how it supports your business.
The ultimate goal of digital transformation is to futureproof the business and delivering a coherent and thoughtful business plan will provide a great framework for the digital transformation plan to be built from.
And don’t deprioritise digital transformation for any reason; an “if it ain’t broke don’t fix it” mentality will only lead to your systems getting out of date and struggling to keep up with the performance of your competitors.
Finally, keep an open mind about overhauling existing infrastructure and systems, especially if your current IT is on-premises. Working with an infrastructure management company to launch colocation, cloud, or hybrid IT solutions might be essential to your digital transformation plan, even if it requires a migration that temporarily disrupts business as usual.
If you want to work with an award-winning infrastructure provider who has never had a power failure, get in touch to get advice on how our services could help you.