In advertising, there is a general understanding that you need to be exposed to a message multiple times until it is absorbed into your psyche.
The campaigns were closely fought. Polls indicated it would be close. Still, many businesses assumed that the UK would stick to what they knew and vote to remain in the European Union (EU). In the aftermath of the vote to leave, and with the heat and hyperbole having largely dissipated, what new challenges does Brexit bring?
The recent controversy over Google DeepMind and the Royal Free NHS Trust raises interesting issues around Public Sector data usage. Here we discuss the issues and a potential solution.