On 9th January, as part of her cabinet reshuffle, Theresa May made Margot James the new digital minister, replacing Matt Hancock who himself was promoted to Secretary of State.
The last 20 years has seen the cementing of The Information Age, characterised by seismic shifts in consumer behaviour thanks to the onset of the digital revolution.
In advertising, there is a general understanding that you need to be exposed to a message multiple times until it is absorbed into your psyche.
The campaigns were closely fought. Polls indicated it would be close. Still, many businesses assumed that the UK would stick to what they knew and vote to remain in the European Union (EU). In the aftermath of the vote to leave, and with the heat and hyperbole having largely dissipated, what new challenges does Brexit bring?