The biggest challenge any business faces is trying to predict the future; knowing what your data will look like in three or five years’ time so you can put in an infrastructure that is flexible enough to grow and accommodate change is a huge challenge.
The last 20 years has seen the cementing of The Information Age, characterised by seismic shifts in consumer behaviour thanks to the onset of the digital revolution.
Just one year ago we relaunched our new website to reflect the new brand and product offering. Our vision was to create a website that offers you, the user, the best experience possible, with particular emphasis on ensuring all information needed is easily accessible.
In advertising, there is a general understanding that you need to be exposed to a message multiple times until it is absorbed into your psyche.